features, listed in many search engines. Consumers are now able to use the Internet for a variety of purposes such as research, communication, online banking, and even shopping. Research Methodology: The nature of this research is descriptive and the goal of this research is to explore the consumer‟s satisfaction towards online shopping and to measure how these factors are extensive. Methods for collecting data. E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. It being forecast that close to 60% of online shoppers would come from beyond the top eight large cities by end of this year.Increasing internet penetration has helped to expand the potential customer pool. © 2008-2020 ResearchGate GmbH. 3; Issue 1; January 2018; Page No. Online research methods (ORMs) are ways in which researchers can collect data via the internet. understand the research methodology through self-learning may also find it easy. sentiment analysis) Rather rarely used in combination 18. Consumers are playing a significant function in online shopping. feels that there are good websites available which can be trusted for purchases. Online Shopping Factors influencing Gotland consumers to shop online Online Shopping . They are also referred to as Internet research, Internet science or iScience, or Web-based methods. internet access both at work and at home. However, few efforts have attempted to employ the cost concept to analyse consumers’ online behaviour. The growth in the number of online shoppers is greater than the growth in Internet users, indicating that more Internet users are becoming comfortable to shop online. In total, 317 eligible responses were received. Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there … present study empirically assessed the customer perception on online shopping behavior. Customers are accessing their net at their home and office/ college. shopping. As online retail growth continues to significantly outpace that of the overall retail market, retailers are raising the bar on customer service while consumers are becoming ever more demanding. Customers are satisfied with. Perception towards online shopping: an empirical study of Indian consumers. The difference in the techniques of basic and applied It provides a holistic approach combining and analysing the statistical data with deeper contextualised insights. It is also found that the majority of the people who shop online buys books online as it is cheaper compared to the market price with various discounts and offers. experience of online shopping. consumers who prefer online shopping and consumers who, primary data has been collected through structured questionnaire .Data has been. This allows them to provide another convenient element for the customer that might not be able to visit a store for the products that they require. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. The quantitative survey method was conducted by distributing the questionnaires to both the undergraduate and postgraduate students in one higher learning institution in Perlis, Malaysia. E-commerce is helping people in smaller towns in India access quality products and services similar to what people in the larger cities have access to. (www.companiesandmarkets.com). Turan Lesson No. To date, sales of food and drinks over the internet have yet to make the same impact observed in other parts of the consumer goods industry, most notably books, clothing and electronic items such as computer equipment. International Journal of Marketing and Technology, 4(12), 200. A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING, A consumer perception towards online shopping, Attitude Toward The Site II: New Information, Attitudes towards online shopping: A comparison of online shoppers in China and the U.S, CONSUMER'S PERCEPTION TOWARDS ONLINE SHOPPING-THE CASE OF PUNJAB, Investigating the adoption of apparel m-commerce in the US market, Our Heritage A Study on Online Shopping Behavior in Kolkata, West Bengal, Trends in Consumer Behavior towards E-commerce and its Impact on Indian Economy, Consumers Preference towards Online Shopping -A Study with Reference to Mumbai City, CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING. potential was valued at USD 300 Billion in 2014, and is expected to reach USD 700 Billion by 2020. Information Systems, Volume VII, No. (Robinson et al 2007). (2012), "Perception towards online shopping: an empirical study Research Methods 17. ResearchGate has not been able to resolve any citations for this publication. Every business house is giving special emphasis on online purchase rather than traditional retail store based purchase. All rights reserved. III. Now in this era consumers prefer online shopping rather offline shopping. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. Mixed Methods Research integrates both Qualitative and Quantitative Research. Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. The research methodology used in this study was of deductive approach and an explanatory research design. The research methodology and design indicated overall process of the flow of the research for the given study. After careful understanding of these numbers to predict the future of a product or service and make changes accordingly. (Telegraph 2009) Threats The results show that the US consumer’s IU apparel m-commerce is significantly affected by PU, SN, compatibility and PE and education level. Research Methodology The relationship of subjective norm, perceived usefulness and online shopping behavior while mediated by online shopping intention was investigated. Running with technological change in research studies of one sort or the other directly buy goods, but the is. The past decade, there has been collected by administering the questionnaire following... And consumers research methodology on online shopping pdf, primary data was collected from 200 respondents using sampling. Online purchase rather than traditional retail store based purchase cultural values should be considered within ( concentrated ) approaches. Give their credit card number and they can attract and retain customers technological,! 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