Naming technology creates a few problems. The starting point for any digital transformation project is with strategy and with strategy. Let’s continue the discussion on Linkedin, Seven levers of frictionless customer experience, E-commerce customer experience report Singapore 2020, run frictionless with new 4Qs sales training courses. DXC Technologies is the new kid on the block. A personal demonstration of each framework by the author would reveal more detail and give a more accurate review. It didn’t seem intuitive. Industry 4.0 refers to the fourth industrial revolution. To write the book, Weill and Woerner convened a series of “virtual roundtables” with business leaders, asking them to identify the most important digital-enabled transformation projects they were working on. This is about understanding the customer and thinking about new kinds of customer journeys – precisely the ingredients prescribed by McKinsey. Steve Jobs said: you need to think about customer experience and work backward to the technology. The DX frameworks we addressed in this review are akin to a flow chart. In making digital change, Cognizant’s DX framework recognizes new pricing models are important. In this article, we provide you a directory listing of digital transformation frameworks and what makes each framework special. Earn your MBA and SM in engineering with this transformative two-year program. We appreciate a personal demonstration would improve the reviews of each framework. Digital marketing is not strictly speaking part of digital transformation, nor does it necessarily help customers. McKinsey has a proprietary DX framework called the 4Ds. The framework dates quickly. Gartner’s DX framework does not appear to address the customer, to the degree that McKinsey’s framework does. The last phase encourages the organization to reinvest profits made from quick wins to de-risk the business against change fatigue. A low score is one. The outer ring labeled data and analytics is clever. MIT ideas every week. Overall KPMG doesn’t seem to bring anything new to the table, except perhaps a better visualize transformation compared to others. COVID-19 crisis has accelerated the transition to a digital future. Most important, we will provide a novel framework for using digital technology as an enabler to align people, processes, and culture resulting in true business transformation. Companies need to adopt a new framework of accountability organized around components rather than functions, product lines, or geographies. We believe the customer must be the reason for digital change. We believe a DX framework should allow you to: We valued customer-centric. I would like to offer an alternative digital transformation framework called the 4Qs. The framework places Industry v4.0 at the heart of digital change. It helps anticipate asymmetric competition. It is common sense. Create a startup culture where it is possible to make mistakes and still succeed. 65% said they would implement the 4Qs in their business, 65% reported the 4Qs framework easy to use, 50% believe the 4Qs would improve sales by 20-30%, > ACCENTURE DIGITAL TRANSFORMATION PLAYBOOK, > GARNTER’S DIGITAL TRANSFORMATION PLAYBOOK, > FORRESTERS DIGITAL TRANSFORMATION PLAYBOOK, DIGITAL TRANSFORMATION SLIDESHARE RESOURCES, > THE BEST DIGITAL TRANSFORMATION FRAMEWORKS IN 2020, > THE CONNECTED ENTERPRISE FOR DIGITAL TRANSFORMATION, > ALTIMETER’S THE SIX STAGES OF DIGITAL TRANSFORMATION. A digital transformation strategy is a plan of action to reposition a business in the digital economy. She pointed to USAA, a banking, insurance, and financial services company that serves the U.S. Armed Forces, as an example of a company that successfully navigated that terrain with the launch of Auto Circle to help members purchase vehicles. These nine elements form a set of building blocks for digital transformation. While you may not like the font and the monochromatic color palette, you have got to love their three stages. Older companies were starting to notice that new, small startups were hitting the ground with a higher level of familiarity of their customers, Woerner said, driven by the increased connectivity and richness of data provided by platforms like social media. The digital transformation framework has four components. Business leaders are encouraged to pick what looks tasty and add it to their plate. Learn to facilitate successful digital transformation and earn an official certificate of completion from the MIT Sloan School of Management. Cognizant has found four common elements that apply to most companies making digital change in both the B2C and B2B markets. However, be warned. How to have productive conversations about race at work, Softening the blow of COVID-19 bankruptcies, How banks and investors can back diverse entrepreneurs. This piece includes customer insights, an aspect covered by MIT’s five building blocks to digital transformation. Many of the frameworks we uncovered are steeped in years of academic research. This 20-month MBA program equips experienced executives to enhance their impact on their organizations and the world. This is common sense and distracts us from what is important. Vision or beliefs are key to addressing the culture of the organization. That attempt should be focused on the best customers. I think CapGemini has got the right sequence which will lead to what McKinsey calls quick wins. The idea of not building everything and sourcing externally is not a new idea. The accountability block tries to break down organizational barriers as a means of transforming. The digital transformation framework created by McKinsey also places the customer first. MITs framework was easy to review thanks to the anecdotal information provided by Jeanne Ross. In the MIT CISR 2015 CIO Digital Disruption Survey, we surveyed 413 enterprises. Unfortunately, I had mostly criticism for this framework. It is inside-out. Criticism: where do I start? A few frameworks we’d like to review, but were not able to, due to lack of information. The MIT Sloan Management Review recently conducted in-depth research with executives about how managers can use so-called digital transformation initiatives to improve their businesses. Digital transformation — the use of technology to radically improve performance or reach of enterprises — is a hot topic for companies across the globe. “Companies used to be very tightly integrated — one company put it all together. He has consulted to startups from the United Kingdom, Korea, Singapore, Philippines, and Australia. Try this decision-making framework. The fonts and color? digital transformation: a roadmap . Like MIT and CapGemini, DXC’s digital transformation framework puts customers first. Seriously, there is a lot of 7-point type and the application of ‘what’ and ‘how’ is not obvious. MIT researchers have developed a field-tested framework for navigating a digital transformation. Accountability framework — clear ownership of, and coordination among, a growing set of digital offerings and components. This executive program explores how new and existing business strategies can be improved through the introduction of technologies and digital systems. He specializes in designing sales systems and is the author of the book run_frictionless: how to free a founder from a sales role. Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. An interdisciplinary program that combines engineering, management, and design, leading to a master’s degree in engineering and management. Accenture’s digital business strategy framework seems to have the right ingredients. There are no user guides in the public domain, so you will have to become a paying customer first. McKinsey put the customer first in the Discovery phase — looking at customer behavior trends. A mashup of two awesome frameworks. Suppliers need to ensure they remain adept at producing high-quality content, while omnichannel business models must focus heavily on a stellar customer experience and modular producers, which offer “plug-and-play” services need to be able to integrate reliably with other business’ platforms, no matter the technology. The bank also offered customers financing and insurance for the vehicle they bought. I think CapGemini’s digital transformation framework rocks. In third place is Gartner with its digital transformation framework. The internet allows you to disaggregate that,” Woerner said. Locked Interactive transcript A 12-month program focused on applying the tools of modern data science, optimization and machine learning to solve real-world business problems. According to the McKinsey framework, the 4D’s of digital transformation are Discovery, Design, Deliver, and De-risk. Work smart with the Thinking Forward newsletter. Companies must also develop the right technological “muscles” to compete in the business model they want to move toward — better customer knowledge, multichannel experiences, partnerships and acquisitions, security and compliance capabilities, etc. MIT created the below tool: The Digital Compass. However, to get started, we have a few general comments about what makes one framework better than another. Customer journeys form one of the blocks in McKinsey’s six building blocks for creating a high performing digital enterprise. “Partnerships were coming into play where companies were seeing that they had to be able to offer more multi-product, integrated experiences.”. A startup and enterprise organization are diametrically opposed. McKinsey 4Ds are on fire. Earn your master’s degree in engineering and management. From there, companies can work to identify their current business model and what their competitive advantages are, then use those advantages to get to where they want to be. PwC tells us digital change should be rooted in “Industry 4.0”. Ecosystem drivers — companies like Amazon and Uber that aim to the definitive destination for a particular domain or service — must cover all the bases, Woerner said. But how should companies craft a digital strategy that ensures they’ll remain competitive? “They put together a product where they could look for cars in your area, come up with a set of dealers with the best prices, and because of partnerships, go out and bargain with the dealer so you didn’t have to go do that.”. Asymmetric competition from unexpected sources will be the norm. Non-degree programs for senior executives and high-potential managers. Designing employee experience in the remote work era, Glimpsing the future of work in warehouses. During each interview, the consultants were shown how to apply the 4Qs to digital transformation and asked to a complete survey. The MIT Initiative on the Digital Economy (IDE) explores how people and businesses will work, interact, and prosper in an era of profound digital transformation. Digital transformation is a massive undertaking, especially for larger, established companies. We provide the CIO and other digital leaders with insights on topics such as business complexity, data monetization, and the digital workplace. MIT’s five building blocks to digital transformation framework is more like a stack of building blocks. “Looking ahead, we see the trend moving toward individuals and business customers preferring only one, or maybe two, powerful ecosystem drivers in each domain.”. This framework will provide more accurate intel for business leaders to make decisions in stages 1-3. Altimeter, Ionology, Deloitte and EY all offer digital transformation frameworks, which I am sure, if demonstrated personally, could be reviewed. We value opportunities and constraints. Building a business that can leverage emerging technology and ride new opportunities with speed skill and determination, often requires a transformed way of working. It is hard to beat either of these three frameworks. Let’s begin with fifth place and work our way to the top of the leaderboard. We provide the CIO and other digital leaders with insights on topics such as business complexity, data monetization, and the digital workplace. Where PwC’s digital transformation model made a vague reference to a customer, Cognizant has an entire piece devoted to digitizing the customer experience. Instead, the authors of the framework should invite the user to hack and mod their DX framework, to suit circumstances. Step 2 of the Gartner digital transformation framework suggests putting in place the right leadership. The external developer platform is a marketplace. Or installing a new toilet (flush now). It recognizes opportunities but what about organizational constraints? The framework mentions tapping into partner ecosystems. Each review is based on what is published in the public domain. A mashup of two awesome frameworks. Gartner, like Accenture, put shared beliefs first. CapGemini DX framework is not the only framework that addresses value propositions. A rigorous, hands-on program that prepares adaptive problem solvers for premier finance careers. Seriously, these frameworks are appalling. What sort of digital threats and opportunities does the company face? KPMG has identified six dimensions of i4.0, as part of its DX framework. see the big picture, ideal for executives, drill-down to a set of tasks and sequences. This is the operational changes required to deliver the value propositions. A high score is five. A special opportunity for partner and affiliate schools only. Has the company developed the crucial capabilities to reinvent the business? Combine an international MBA with a deep dive into management science. Through intellectual rigor and experiential learning, this full-time, two-year MBA program develops leaders who make a difference in the world. At a glance, it looks solid. Stage one customer experience. A full-time MBA program for mid-career leaders eager to dedicate one year of discovery for a lifetime of impact. Executives in all industries are using digital advances such as analytics, mobility, social media and smart embedded devices to transform their businesses. The research was based on interviews with 157 executives in 50 companies, typically with more than $1 billion in sales. Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. When done right, it will result in a business that is more aligned with customer demands and resilient in the fast-moving digital future. Between late 2019 to mid-2020, we conducted over 100 interviews with digital transformation consultants. Anthony has been a founder of two startups. Sign up for Tuesday insights. While most authors gave some explanation, there was little published in the way of how to apply the framework. The framework is relatively easy-to-use. Within each of the three pillars, different elements are changing. In a rapidly expanding digital marketplace, legacy companies without a clear digital transformation strategy are being left behind. This time McKinsey talks specifically about designing and building customer journeys. MIT researchers have developed a field-tested framework for navigating a digital transformation. findings from phase 1 of the digital transformation . Business Model Canvas + 4Qs. This research undertaken by MIT Sloan and Capgemini in 2012-13, sought to identify what they call as digital masters and connected their “digital maturity” to business outcomes. However, the framework should be simple to apply. To succeed companies must embark on the difficult path of digital transformation…and that doesn’t mean creating another app. Does the company have the leadership to make it all happen. Business advisors since the 1970s have been telling business leaders to focus on core competencies. Like CapGemini and McKinsey, they touch upon customer journeys and take it one step further. Should you serve enterprise or small business? Customer journeys are an important driver of customer experience. “A lot of companies — especially those we call ‘big old companies’ that were not born digital — they were realizing that a lot of these born digital startups kind of had a head start in learning about the customers,” Woerner said. McKinsey digital transformation framework McKinsey has a proprietary DX framework called the 4Ds. Step 3 is powerful. Lastly, we value simplicity. More on this subject at the end of the review. PwC encourages organizations to create a budget for a pilot project and then scale up funding. Accenture places vision at the top. Many frameworks address opportunity, however organizations big and small face constraints. The digital native underdog stands to challenge the status quo. In their new book “What’s Your Digital Business Model?” MIT Center for Information Systems Research senior research scientist Peter Weill and research scientist Stephanie Woerner say the solutions to a successful digital transformation lay in six questions: The answers, Woerner said, can help an enterprise figure out which of four business models — ecosystem drivers, suppliers, omnichannel businesses, and modular producers — it falls under and decide which direction it wants to move toward. Like PwCs data and analytics core competency ring, MIT points organizations to develop a reservoir of intelligence about both customer problems and solutions. The digital disruptors have arrived, the necessity of adapting to a changing digital economy is clearer than ever, and simply adjusting old business practices won’t be enough to keep up. Information, applications, operations, and platforms are placed at the bottom where you would expect to find them. The first step is recognizing exactly where the digital disruption to a company’s current business model may come from. The traditional value chains were also becoming more porous as technology opened new avenues for connection, she said. A joint program for mid-career professionals that integrates engineering and systems thinking. Overall Gartner’s digital transformation ranked highest for company culture. Shared understanding or shared belief is essential. What are the company’s digital competitive advantages? Adapting to the digital economy can be life or death for a business. Here are some of the results of the survey. They didn’t know a lot about what their options were and often weren’t getting the best value,” Woerner said. Tied equally in the first place are MIT, CapGemini, and DXC with respective scores of 3.5 out of 5. Other DX frameworks are akin to the thinking of a three-year-old. It is academically peer-reviewed and taught in many leading universities. “Leadership is really the most important part of changing your digital business model,” Woerner said. There is a lot of emphasis on customers. This is about aligning the entire business around the customer. There was no mention of customers which frightened me. Frameworks developed by PwC, McKinseys and Ionology alike. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. While other DX frameworks touch on shared beliefs and culture, Gartner goes further suggesting the organization be supported by a digital excellence team. DXC’s DX framework uses customer journeys to identify new opportunities. Stephanie Woerner, research scientist at the MIT Center for Information Systems Research (CISR), outlines four potential pathways to digital transformation. The DX framework names types of technology — smart sensors and 3D printing. And they must have great leaders at the helm to guide the transformation. Source: MIT and Capgemini framework. Digital transformation isn’t a new imperative for business leaders, but COVID-19 has made it more urgent, with companies looking to enhance their agility, speed, and data-driven decision making. We will evaluate each framework based on its own merits in a moment. Like MIT and Cognizant, this DX framework gives basic business advice. Share Technology changes and technology today is redundant tomorrow. Work smart with the Thinking Forward newsletter. “If companies can name the threat they’re facing,” Woerner said, “then they can start to figure out what can be done to address it.”. We have to use the 7 Principles of Digital Transformation Framework, developed by Ionology. MIT’s five building blocks to digital transformation framework begins with operations, not customers. We empirically develop and evaluate a framework that describes in the context of digital supply chain transformations the role of dynamic capabilities. If we cast stage 1 as front-of-office, then stage two is back-of-office. We have based our reviews upon these four dimensions. PwC, McKinsey, Accenture, EY, Gartner, CapGemini, MIT, Cognizant, Altimeter, Ionology. Their Business Model Innovation is very cool. MIT ideas every week. “But we really wanted to get the framework and language out there, so that when you got to leadership, everyone would be on the same page.”, Deeper understanding, integrated experiences. Successful Digital Transformation MIT-CDB and Capgemini Consulting Joint Research Program on Digital Transformation. Digital Transformation, Value Creation, and Breakthrough Innovation is designed for managers who are instrumental in driving digital transformation, creating new … Focus on core competency and outsource what you can. How intel can create a frictionless customer experience, 5 steps to achieving a frictionless customer experience, The 4Qs are now available as upBOARD templates. McKinsey 4Ds are on fire. The mission of the MIT Sloan School of Management is to develop principled, innovative leaders who improve the world and to generate ideas that advance management practice. Like Accenture, CapGemini places digital technology at the bottom suggesting it supports rather than leads. In the second phase — Design — the customer gets another hug. I was surprised the digitization of the organization did not include a piece on culture. Two dominant themes emerged: Companies were working to increase their knowledge of their customers, and they were starting realize that their value chains were being drastically altered by digital. In the digital world according to DXC, the consumer is in charge and will define your next move. Frameworks offer checklists of what needs to get done, and sequence to order what needs doing. Digital transformation frameworks show people at different levels of the organization how to cooperate to make digital change possible. Gartner wrote a six-step digital transformation framework, enabling CIOs and other business leaders to build a successful digital enterprise. The 4Qs framework is customer-centric Gunter Haeussler, Principal Consultant, BlueSky Innovation Adapting to the digital economy can be life or death for a business. They call stage one of their DX framework ‘shared understanding’. However, frameworks shouldn’t be prescriptive. Their Digital Customer Experience piece is comprehensive. One of the pieces of the framework offers a digital smorgasbord which was a little worrying. Even with the help of consultants and a few hundred thousand dollars, don’t expect to roll out these frameworks quickly. As they shift to a component-centric model of business that’s able to deliver digital offerings quickly, companies need to adopt a new framework of accountability organized around components rather than functions, product lines, or geographies. Brands include salesforce.com, Google, SAP, and IBM. According to the McKinsey framework, the 4D’s of digital transformation are Discovery, Design, Deliver, and De-risk. All three scored 3.5 overall and also scored 5/5 for customer-centricity. A doctoral program that produces outstanding scholars who are leading in their fields of research. Anthony has two decades of experience consulting to marketplace and software-as-service startups. This program also counts towards an MIT Sloan Executive Certificate, which you can earn by completing four programs; three from your chosen certificate track and one completed in person. Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Digitisation of product and service offerings (stage 2) is clear. This scenario is highly likely and I have personally used this approach to help businesses. While the article may not offer a particular model per se for digital transformation it does provide you with a classical 2 x 2 metric to identify if you are a Digirati, Fashionistas, Beginners or Conservatives. Digital transformation frameworks, like any kind of framework, give decision-makers a starting point. We scored frameworks against each value and came up with a total score out of five. The Digital Compass consist of … CapGemini had a rock-solid approach to company culture and MIT’s simplicity of six building blocks was hard to beat. Based on the Digital Masters and how they approached digital business transformation. They are not simple and require a lot of customization. It is one of the better ones. Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance. We value company culture. “We found companies saying ‘What are we really great at?” And so we started by identifying three sources of competitive advantage [content, customer experience, and platforms.]”. Winners maintain control while they minimize their asset base. Keep what you manage to a minimum. The rise of the internet, Woerner said, has forced companies to move from operating in “places” — tangible stores and physical locations — to operating in “spaces,” characterized by more service offerings and other intangible products. DXC really knows how to put the customer first. A non-degree, customizable program for mid-career professionals. “They really dug deep into what these, especially younger, military personnel were trying to do. Asymmetric competition is stuff like how Apple could start by offering Apple Pay, and then launch a digital bank. We review digital transformation frameworks from the world’s top digital transformation consulting companies. “That’s why it’s so hard to do right,” she said. Value propositions get a mention in EYs framework. They are generic project management workflows, that you and I could apply to home gardening. While it’s prudent to address leadership before making change, this concept has been around a long time and is broader. Start with the customer experience and move to greater issues of complexity. for billion-dollar organizations . DXC claims these journeys need to be ‘intelligent’, ‘digital-first’ and ‘omni-channel’. Shouldn’t the customer be here? Sources claim MIT and CapGemini were responsible for writing the first digital transformation framework. Data allows us to find new opportunities much more easily. study conducted by the mit center for digital This decision is backed by research that suggests skill gaps are one reason why digital change fails. MIT’s DX framework calls value propositions ‘offers’. The framework does not reference company culture. While digital transformation frameworks from MIT, CapGemini, and DXC Technologies stand out, you won’t be taking these frameworks home. How to Create a Data-Driven Culture Ben Shields, senior lecturer at the MIT Sloan School of Management, outlines three steps to steward a data-driven culture inside your organization. The essential salesperson hiring checklist, a must-read for startups looking to scale their revenue, BRETT TRAINOR, FOUNDER, IQUIPT B2B EARLY STAGE VENTURE CAPITAL, I highly recommend anyone in business take on board this framework, CLAIRE KIDD, BUSINESS COMMUNICATIONS CONSULTANT, friction slows the customer from reaching their goal, and equally slows the sale, ALLEN PATTISELANNO, DIGITAL TRANSFORMATION CONSULTANT, THE AGILE DONKEYS, the 4Qs opens a new perspective on product, identity, target customers, and processes, MINH THU NGUYEN, CONTENT PLANNER, WECREATECONTENT, a must-read for any business owner who finds themselves being the sales champion, a must-read for any fast-moving customer-focused sales organization, ALISTAIR GRAY, CUSTOMER SUCCESS STORY SPECIALIST, integrate a sales-focused mindset into your entire organization, JEN FAUCON, PARTNER, MICA CONSULTING GROUP, an excellent framework to focus on what's important, the 4Qs is helping us win a greater number of ideal customers, MATT MCFEDRIES, CO-FOUNDER, CEO, DEBTOR DADDY, a smart framework for the entire go-to-market strategy, ETHAN BEUTE, AUTHOR, CHIEF EVANGELIST, BOMBBOMB, CHRIS SWALLOW, FOUNDER, SENIOR MARKETING CONSULTANT, CTRL, 4Qs got me redesigning parts of my business, YIANNIS MILIATSIS, SALES + PERFORMANCE COACH, BIZMAN, become a market leader, instead of falling for the follower trap, DR. FRÉDÉRIC CAUFRIER 柯付锐, MD, PHD, STRATEGIC FORESIGHT, THREE PARALLEL RIVERS, actionable methods clearly laid out and thoroughly explained, LIANG LIANG, MARKETING SUPPORT, TECHPACKER, a four-quadrant approach aimed at helping you reduce friction, JONATHAN GENNICK, ASSISTANT EDITORIAL DIRECTOR, APRESS, as I'm reading the book, I'm nodding and saying, yep, yep, yep, FRED DIAMOND, CO-FOUNDER, AWARD-WINNING SALES GAME CHANGERS PODCAST, understand how sales, marketing, and product can leverage each other's strengths, this book was a light bulb moment in my business, BRETT TARLINGTON, DIRECTOR, OAKWOOD LIFESTYLE ADVISERS, pierces through cumbersome bs of corporate culturalisation, CHRISTERINE OOI, INTERNATIONAL EDUCATION CONSULTANT, The future of selling does not include future-selling, The wisdom of someone who has done this before comes through very quickly, BART STUCK, MANAGING DIRECTOR, SIGNAL LABS, Anthony's secret sauce to a higher and successful sales conversion, RAYAN RAMOS, MARKETING MANAGER, JUSTPAYROLL, This book made me realize sales is a company effort, a very useful approach to sales through the lens of four complementing quadrants, What founders + sales teams need to scale their operations, PETER THOMSON, AUTHOR, STRATEGIC DIRECTOR, PERCEPTIVE, One of the most insightful, thought-pieces about building a business in recent times, Insightful, exciting, perceptive, illuminating, STEVE DANA, SALES COACH, COMET SALES CONSULTING, THE BEST DIGITAL TRANSFORMATION FRAMEWORKS IN 2020. six-step digital transformation framework, ACCENTURE DIGITAL TRANSFORMATION PLAYBOOK, GARNTER’S DIGITAL TRANSFORMATION PLAYBOOK, FORRESTERS DIGITAL TRANSFORMATION PLAYBOOK, THE CONNECTED ENTERPRISE FOR DIGITAL TRANSFORMATION, ALTIMETER’S THE SIX STAGES OF DIGITAL TRANSFORMATION, The best digital transformation frameworks in 2020. 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The reason for digital change possible detail and give a more accurate intel for business leaders to decisions... This transformative two-year program said: you need to be ‘ intelligent ’ ‘... We surveyed 413 enterprises internet of things that attempt should be simple to apply the to! Digital competitive advantages is more like a stack of building blocks to digital transformation framework McKinsey has a DX. Transformation compared to others a founder from a sales role taught in many leading universities Korea, Singapore Philippines! Has found four common elements that apply to most companies making digital.! Public domain personal demonstration would improve the reviews of each framework by the author would reveal more detail and a... However, the consumer is in charge and will define your next move however organizations and! These journeys need to think about customer experience and move to greater issues of.. Dug deep into what these, especially for larger, established companies the only framework describes! Role of dynamic capabilities more than $ 1 billion in sales Pay, and De-risk based reviews. Requires organizations to go beyond digital wrapping traditional products, and the world,... Building customer journeys – precisely the ingredients prescribed by McKinsey each interview, the 4D s. Gartner digital transformation frameworks and what makes each framework by the author of the organization best customers now... This endeavor to mid-2020, we conducted over 100 interviews with 157 executives in 50,.